The brand InceptualSara was created by Sarah J. Smith to embody woman empowerment. Inceptual means to begin and Sara represents woman. Inceptualsara helps women embracing the confidence to simply begin, realizing the importance, grace and beauty of taking steps towards your dreams fearlessly. InceptualSara pieces are described as timeless and true to woman.
"Woman are fearless and effortlessly beautiful so her runway should be wherever she goes"
-Sarah J. Smith